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E-Money Says He Is Ready To Box

E-Money Says He Is Ready To Box

Sports

The businessman Emeka Okonkwo, known as E-Money, says he is ready to step into the boxing ring and has challenged worthy rivals to face him. He says celebrity boxing is taking over Nigerian entertainment, and that a major showcase is planned for December.

boxing gloves ring ropes
boxing gloves ring ropes Photograph by Wade Austin Ellis via Unsplash.

Why celebrity boxing works

It borrows the format that made influencer fights a global business: two well-known names, a long build-up on social media, a big night with music and a live audience, and a fight that almost nobody watches for the boxing. In a December calendar already full of concerts, it is another reason to buy a ticket.

What celebrity boxing sellsWhat it risks
Spectacle and rivalryInjury to untrained fighters
Sponsorship and ticket salesA sport treated as a sideshow
Social media attentionHype that outruns the fight

Promoters have not published a card or a venue.

The serious point. Boxing hurts people, including people who are famous and rich. Any celebrity event should have proper medicals, licensed officials and experienced referees. Nigeria has a boxing board for exactly this purpose, and it should be involved.
Everyone wants the fight. Nobody wants to be the one who gets hurt on camera.

E-Money has the profile to sell tickets. Whether he finds an opponent willing to face him, and whether December delivers a real card rather than a series of posts, is the next test.

Reporting: Channels Television, Legit.ng and Punch Newspapers.

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