Don Jazzy Opens Up on Talent Scouting: “It’s Not Just About the Music, It’s About the Vessel”

Mavin Records boss, Don Jazzy, has once again shown why he remains one of the most respected figures in the Nigerian music industry. In a recent interview with RollingStone Africa, the hitmaking producer revealed that when it comes to signing new artists, he prioritizes character, drive, and vision over raw musical talent.

According to him, scouting for talent goes beyond finding someone who can sing or rap. It’s about discovering individuals whose personality and hunger align with Mavin’s culture of growth and collaboration.

“Beyond the music, I focus on the vessel, the person. I look at their personality, their hunger, their vision. At Mavin, we also pay attention to how well they’ll fit into our culture,” Don Jazzy said.

He added that while predicting who will blow up is never guaranteed, instinct often reveals those who truly want success. “Many don’t realize how big their dreams can get until time unfolds,” he added.

Over the years, this human-centered approach has been the foundation of Mavin’s success — from the days of Tiwa Savage, Reekado Banks, and Korede Bello to the global rise of Rema and Ayra Starr.

Opinion:

Don Jazzy’s words are a masterclass for the music industry — especially in a time when viral fame often overshadows genuine artistry. His focus on personality and vision reminds us that stardom isn’t built overnight; it’s nurtured through consistency, humility, and alignment with purpose.

It’s no wonder Mavin continues to produce not just stars, but brands that stand the test of time. In a world where many labels chase trends, Don Jazzy builds legacies — and perhaps that’s why his empire keeps shining brighter.