“Wizkid’s Secret to Staying Relevant”: TikToker Geh Geh Reveals Alleged Strategy Behind Starboy’s Longevity

Nigerian TikTok personality Geh Geh has stirred conversations online after revealing what he claimed to be Wizkid’s secret strategy for maintaining dominance and relevance in the ever-evolving music industry.

In a viral video posted on his X page, Geh Geh alleged that Wizkid’s longevity isn’t just about talent — it’s about calculated moves and smart collaborations.

According to him, Wizkid often leverages his long-time associate, DJ Tunez, to connect with trending artists in a subtle yet strategic manner.

“If an artist is trending and everyone is eager to feature them, Wizkid doesn’t jump in directly. He contacts DJ Tunez, and Tunez brings Wizkid together with the trending artist. If the track doesn’t take off, people say it’s Tunez’s song, not Wizkid’s. But if it succeeds, the credit comes back to Wizkid,” Geh Geh explained.

The claim has since sparked reactions among fans, with many praising Wizkid for his “intelligent branding,” while others argued that his talent and consistency alone have kept him relevant.

Opinion:

Whether Geh Geh’s revelation is entirely accurate or not, one thing remains undeniable — Wizkid is a master strategist. In an industry where fame fades quickly, he has mastered the art of staying in conversations without overexposure.

His low-key yet impactful approach to music and collaborations has made him one of Africa’s most enduring stars. While some artists chase trends, Wizkid seems to create them — often quietly, and always effectively.

In the end, Geh Geh’s “secret” might just confirm what fans already know: Wizkid’s genius isn’t only in his sound, but also in his silence — knowing when to move, and when to let the music speak for itself.