Jaywon Advises Young Artists: “Music Isn’t About Numbers, It’s About Impact”

Nigerian singer Jaywon has shared a heartfelt message for up-and-coming artists, urging them to focus on the essence of music rather than being consumed by metrics. His comments come amid the ongoing feud between Seun Kuti and Wizkid, which has sparked debates about legacy, influence, and modern artistry.

In a recent Instagram post, Jaywon noted that many young artists believe that streams, PR campaigns, and financial backing automatically make them great.

“The problem with a lot of you youngins and small minds is thinking music is only about numbers,” he wrote.
“You believe that because you’ve got streams, recognition, a strong PR machine, and money to throw around, that automatically makes you the best artist in the world. Lol. Music isn’t about numbers. It’s about impact, changing minds, and touching souls. That’s why legends like Bob Marley and Fela still matter. Their music is forever.”

Opinion: A Lesson in Substance Over Hype

Jaywon’s advice is a timely reminder for the industry. In today’s digital age, it’s easy for emerging artists to equate popularity with talent, especially when streaming numbers and social media followings dominate conversations. Yet, as Jaywon rightly points out, true artistry goes beyond metrics.

Legends like Fela Kuti and Bob Marley didn’t rely on algorithms or PR machines—they created music that spoke to the people, challenged the status quo, and left a lasting mark. The durability of their influence shows that impact and soul resonate far longer than any chart position.

For young Nigerian artists aiming for greatness, the takeaway is clear: while strategy and visibility matter, authenticity, message, and connection with the audience are what truly make music timeless. In a world obsessed with numbers, Jaywon’s words are a refreshing reminder to put heart before hype.