E-Money Unfollows Carter Efe After Gifted Car Incident Sparks Online Reactions

Popular Nigerian businessman E-Money has reportedly unfollowed streamer and content creator Carter Efe on social media, just hours after the influencer damaged a luxury car he recently received as a birthday gift.

The development followed a viral altercation involving Carter Efe and fellow streamer Peller during a TikTok live session. In the widely circulated video, both men were seen smashing each other’s windshields with stones, an incident that reportedly left the newly gifted car visibly damaged.

Days earlier, E-Money had celebrated his birthday by gifting cars to several individuals, including Carter Efe and Nollywood actor Chinedu Ikedieze, popularly known as Aki — a gesture that attracted admiration online.

However, the controversy that followed Carter Efe’s clash quickly shifted public sentiment, with some social media users questioning the wisdom of gifting expensive items to controversial internet personalities. Shortly after the incident gained traction, observers noticed that E-Money had unfollowed Carter Efe, fueling speculation about a possible fallout between the two.

Opinion: Generosity Meets Responsibility in the Social Media Age

While the situation may appear like celebrity drama on the surface, it also highlights a deeper conversation about responsibility and maturity in the era of influencer culture. Gifts, especially high-value ones given publicly, often carry symbolic meaning — appreciation, trust, and goodwill.

When such gestures are followed by actions perceived as reckless, public disappointment becomes almost inevitable. In this case, E-Money’s reported decision to distance himself could be interpreted not just as personal frustration, but also as an attempt to protect his image and values.

At the same time, the incident reflects the pressures of online fame. Many creators thrive on controversy and viral moments, but the line between entertainment and real-world consequences can easily blur.

Ultimately, generosity is admirable, but accountability is equally important. Moments like this remind both celebrities and fans that respect for goodwill often matters more than the gift itself.