E-Money Criticizes Carter Efe Over Destroyed Gift Car in Viral Livestream Stunt

Nigerian businessman and socialite Emeka Okonkwo, popularly known as E-Money, has expressed disappointment over a viral livestream stunt involving popular content creators Carter Efe and Peller.

The incident, which occurred on Saturday, saw both streamers violently damage each other’s cars in what appeared to be a staged confrontation, shocking viewers online. The situation escalated when it was revealed that the vehicle destroyed was a brand-new car E-Money had recently gifted to Carter Efe in appreciation of his work.

During a Sunday visit, E-Money addressed the incident directly, warning the streamers about the recklessness of their actions while also showing leniency. “To be honest, I wasn’t happy about you guys destroying the car I gifted Cater Efe in less than 24 hours. I gave you the car because I appreciate what you’re doing. You went overboard by destroying the car. You know, a lot of people were watching you. However, the mistake has already been made. I forgive you. But it should not happen again,” E-Money stated in a clip from the livestream.

Opinion: Social Media Entertainment vs. Responsibility

While Carter Efe and Peller’s stunt may have been intended as entertaining content for fans, it raises serious questions about accountability in influencer culture. Public figures often wield influence over young audiences, and acts of destruction—especially involving expensive property—can normalize reckless behavior.

E-Money’s response strikes a balance between understanding and discipline. By forgiving the stunt but emphasizing it “should not happen again,” he underscores the importance of responsibility, even in the pursuit of social media clout. Influencers must recognize that viral content does not excuse endangering property or sending the wrong message to impressionable followers.

Ultimately, the incident serves as a reminder that creativity and entertainment should coexist with maturity and respect for the resources and people that support you. Viral moments are fleeting, but lessons in responsibility and gratitude endure.