Tiwa Savage Speaks on How Record Labels Impact Artists’ Mental Health

Tiwa Savage has shared insights into how record labels can significantly affect an artist’s mental health and emotional wellbeing.

Speaking on a recent episode of the Afrobeats Intelligence podcast with Joey Akan, the singer reflected on her experience at Mavin Records, saying she did not fully understand the importance of emotional support within a label structure until after she left.

Tiwa explained that during her time at Mavin, she had a strong support system, often confiding in label boss Don Jazzy and fellow artists whenever she faced public pressure or controversy.

However, she noted that her experience changed after joining a foreign label, stating that the environment felt more business-focused and less emotionally supportive.

“Who you signed to is very important… I miss that part,” she said.

She emphasized that artists should carefully consider whether a label values their wellbeing or simply sees them as a business asset.

Tiwa Savage joined Mavin Records in 2012 before leaving in 2019 to sign with Universal Music Group, although she still maintains that Mavin feels like family.

Opinion

Tiwa Savage’s reflection sheds light on an often-hidden side of the music industry — the emotional pressure that comes with fame. While success is usually measured in streams and awards, mental health support is equally important for sustainability.

Her experience suggests that smaller, close-knit label environments can sometimes offer more personal care than larger global structures, even if the latter provide broader reach and resources.

Ultimately, her message highlights a growing conversation in the entertainment industry: success should not come at the expense of an artist’s mental and emotional wellbeing.