Dami Twitch Raises Concern Over Growing Divide Between Nollywood and Afrobeats

Nigerian music video director-turned-filmmaker Dami Twitch has revealed that Nollywood producers are increasingly struggling to use Afrobeats songs in their films due to rising licensing costs and complex ownership agreements.

Speaking during a recent episode of the Afropolitan podcast, Twitch explained that many Afrobeats stars have entered publishing and rights-management deals with foreign companies, making it impossible for filmmakers to use their music without obtaining formal clearance.

According to him, the situation has significantly altered the once-close relationship between Nigeria's booming music and film industries.

"Nollywood producers can't freely use Afrobeats songs in movies anymore. Some artists have already sold their music rights, so adding their songs to films becomes difficult."

Twitch noted that even personal relationships with musicians no longer guarantee access to their songs, as many artists have limited control over how their music is licensed after signing publishing agreements.

"Even if the artist is my friend, they can't give me permission to use their song freely because they have already entered a contract. That is a major challenge in the movie industry."

The filmmaker further explained that the high cost of obtaining legal rights to use popular songs has placed many independent producers at a disadvantage.

"The collaboration between Nollywood and Afrobeats is at a very weird place right now. A lot of producers can't afford putting Afrobeats songs in their movies unless a big studio or investor supports them. Nigerian producers are mostly independent filmmakers so a lot of us won't be able to afford it."

A New Reality for Nigeria's Creative Industries

For years, Nollywood and Afrobeats have enjoyed a mutually beneficial relationship. Hit songs have helped elevate movie soundtracks, while films have provided additional exposure for artists and their music.

However, as Afrobeats continues its rapid global expansion, artists are increasingly signing international publishing and distribution agreements designed to protect and monetize their intellectual property across multiple markets.

While these deals provide financial security and global reach for musicians, they have also introduced licensing structures that can be difficult for smaller filmmakers to navigate.

Opinion: Success Comes with Consequences

Dami Twitch's comments highlight an unintended consequence of the international success enjoyed by Afrobeats.

On one hand, artists deserve to be fairly compensated for their work. The days when songs could be used without proper licensing are fading, and stronger copyright enforcement is a sign that the industry is becoming more professional and globally competitive.

On the other hand, the rising costs of music licensing risk creating a disconnect between two of Nigeria's most influential cultural exports. Independent filmmakers, who form the backbone of Nollywood, often operate on limited budgets and may struggle to afford premium music rights.

The challenge now is finding a balance. Industry stakeholders may need to explore more flexible licensing models that protect artists' earnings while making music accessible to local filmmakers. Such arrangements could strengthen collaboration without undermining intellectual property rights.

Ultimately, the issue reflects growth rather than decline. Both Afrobeats and Nollywood have evolved into global industries. The task ahead is ensuring that their success continues to complement each other rather than creating barriers that limit future collaboration.

As Nigeria's creative economy expands, conversations like the one raised by Dami Twitch could prove essential in shaping a sustainable future for both sectors.