Popular Nigerian content creator and Nollywood actress Kemi Ikuseedun, widely known as Mummy Wa, has announced a major shift in her professional approach, declaring that she will no longer accept projects that disrespect her time or compromise her values.

Speaking in an interview with Punch, the actress explained that protecting her peace and personal principles has become a top priority this year. According to her, she is intentionally stepping away from work arrangements that reduce her craft to “just content” without respect for the effort, creativity, and values she brings to the table.

“I am no longer available for projects that will disrespect my time, disrespect or drain my values, and reduce whatever I do to ‘just content’,” she said. “My peace is very important to me, so anything that disrespects my time or my values, I am no longer available for it.”

Beyond setting boundaries, Mummy Wa also spoke about her creative evolution. While her popular on-screen persona still has room to grow, she revealed that she is consciously creating space for Kemi Ikuseedun—the woman behind the character—to explore other dimensions of filmmaking and storytelling.

“There is still a whole lot to the Mummy Wa character. This year, I want to explore and observe more. I am allowing Mummy Wa to age and to observe life,” she said. “At the same time, I am giving room for Kemi Ikuseedun to bloom, grow, and showcase other sides of herself in filmmaking and storytelling.”

Opinion: A Bold and Necessary Stand in the Creative Industry

Mummy Wa’s decision reflects a growing maturity among Nigerian creatives, many of whom are beginning to prioritize mental health, self-worth, and artistic integrity over constant visibility. In an era where content is often rushed and undervalued, her stance sends a strong message: creativity deserves respect.

By refusing to be boxed into “just content,” Mummy Wa is not rejecting her audience—she is redefining her relationship with her craft. It’s a reminder that behind every viral skit or beloved character is a human being with limits, dreams, and values.

For fans, this shift may mean seeing deeper, more intentional storytelling from her, and for the industry, it’s a wake-up call to treat creatives not as machines for engagement, but as professionals whose time and peace truly matter.