Cubana Chiefpriest Advises TikToker Peller: “Don’t Hand Your Business to Family Members”

Celebrity barman and entrepreneur Cubana Chiefpriest has cautioned popular TikToker Peller against entrusting his business ventures to family members, warning that doing so could jeopardize growth and discipline.

Speaking during a live session with Peller, Cubana Chiefpriest emphasized that mixing family with business often leads to conflicts, emotional decisions, and a lack of accountability — factors that can cripple even the most promising ventures.

According to him, once family members take key roles in a business, it becomes difficult to enforce discipline or make tough decisions without straining personal relationships.

“You can’t sack them. At a time, they would start to feel like they are doing you a favour. Your father will never respect your business because he is your father. You can settle him financially or just place him on a salary. Business is too serious, it’s not a joke,” he said.

💭 Opinion: When Blood and Business Collide — Why Chiefpriest’s Advice Matters

Cubana Chiefpriest’s words may sound blunt, but they carry deep wisdom born from experience. In many Nigerian homes, family loyalty often blurs the lines between professionalism and emotion. While helping relatives can seem noble, it can also become the very reason a business collapses.

Too often, entrepreneurs allow sentiment to override structure — putting unqualified family members in key roles out of obligation rather than competence. The result? Poor accountability, weak leadership, and slow progress.

Chiefpriest’s message isn’t about avoiding family entirely — it’s about setting boundaries. Supporting loved ones financially or through mentorship is admirable, but when it comes to running a business, merit should always come before emotion.

As Peller’s influence continues to grow, this advice couldn’t come at a better time. After all, in the world of business, success thrives on systems, not sympathy.