Nigerian rapper Tochukwu Gbubemi Ojogwu, popularly known as Odumodublvck, has publicly criticized the organizers of the Headies Awards over their failure to deliver the car gift attached to the Next Rated category.

The rapper, who clinched the highly coveted award earlier this year, took to social media with a tongue-in-cheek reminder.

In his post, he wrote:
“I DON FORGET SAY I WIN CAR 😂 HEADIES WEY MY CAR?”

Traditionally, the Next Rated award comes with a car prize, often considered one of the key highlights of the category. However, several months after his victory, Odumodublvck claims the organizers have yet to honor their promise.

The tweet sparked lively reactions among fans:

Chukwubukwamike: “See wetin my fellow human being dey forget 😭 If person just owe me 2500 make he just throway simcard.”
Obi Ifeanyi: “😂😂😂 Headies haven’t given him his car. Close to a year now. Headies even ran out of plaques.”
TopBoy: “You see Nigeria so; unreal. 🤣 Them promise car o, but them go wait make you big pass the car first.”
Razee: “Headies wey no fit give Shallipopi award because the award don finish, na him wan give you car?”
Danny: “So them no handover the car to you since? This Headies don loose its value.”
Foodblogggg: “This is why artistes don’t take some of these award shows seriously anymore.”

Opinion:

Odumodublvck’s frustration is more than justified — it highlights a bigger problem with credibility and accountability in Nigeria’s entertainment industry. The Next Rated award has long been a springboard for rising stars, with past winners like Wizkid, Davido, and Rema all receiving their car prizes without drama.

So when an artist of Odumodublvck’s stature — one who has consistently pushed boundaries with his unique rap style — is made to wait endlessly for a promised gift, it raises serious questions about how seriously these award institutions take their commitments.

At its core, awards are meant to celebrate artistry and inspire confidence, but if the promises attached become empty gestures, then the value of the award itself is watered down.

Yes, Odumodublvck joked about “forgetting” the car, but the underlying message is clear: recognition should not come with unfulfilled promises. If the industry’s biggest award shows can’t deliver on something as straightforward as a car, how can artists trust them to uphold fairness, integrity, or transparency in other areas?

Perhaps it’s time the Headies — once seen as Nigeria’s most prestigious music award — take a hard look at their operations. Because at the end of the day, an award loses meaning if the respect attached to it is missing.