Davido Called Out DJ Tunez, And The Timeline Did The Rest
Lagos · Saturday 12 September 2026
Davido has publicly gone at DJ Tunez, who is closely associated with Wizkid, and in doing so revived the viral moment involving Tunez and Burna Boy that Nigerian social media has been quoting for months. Tunez replied. The exchange has run all weekend.
What is actually being traded here
Attention, in a market where attention is the scarce input. A public exchange between two well-known figures produces reply videos, reaction threads, blog aggregation and playlist traffic, and all of it is free. There is no press cycle in Nigerian music that delivers the same reach for the same money, because there is no money involved.
| Who gains | What they gain |
|---|---|
| Both principals | A weekend at the top of the timeline |
| Blogs and aggregators | A story that writes itself |
| The wider fanbases | Something to argue about until Monday |
| Anybody with music out this week | Nothing |
The last row is the cost, and it is paid by people who are not in the fight.
What to actually watch
Feuds in this industry are usually loud and short. The ones worth noting are the ones that change a release schedule.
If a record, a video or a date follows within two weeks, the exchange was promotion. If nothing follows, it was a genuine argument between people who have been in each other's orbit for a decade, which is also entirely possible and considerably less interesting to write about.
Reporting: Legit.ng, TheCable Lifestyle and Nigerian Bulletin.
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