Hi.

Welcome to Talk Talk Nigeria. we provide bespoke curated content on the latest culture and entertainment across Nigeria, Explore our website and see that talk doesn't have to be cheap. 

Seyi Vibez Has An Album Out, And Burna Boy Executive Produced It

Seyi Vibez Has An Album Out, And Burna Boy Executive Produced It

Music

Seyi Vibez has released SWAGUU, a fourteen-track album executive produced by Burna Boy. It carries a single guest appearance, the American rapper Quavo on the title track. The record opens with Volume.

recording studio mixing desk night
recording studio mixing desk night Photograph by Jesman fabio via Unsplash.

One feature on fourteen tracks is a decision

Nigerian albums are usually built the other way, with features distributed across the tracklist to borrow each guest's audience on release week. Fourteen songs with one guest says the artist expects to carry the project himself, and it makes the album easier to listen to and harder to sell.

What an executive producer credit means here. It is not necessarily about beats. It is about shaping the record, picking the running order, deciding what gets cut and lending the project institutional credibility. Burna Boy attaching his name to somebody else's album is a meaningful transfer of exactly that, and he has not done it often.

Where Seyi Vibez sits

What he hasWhat the album has to add
A devoted street audienceListeners who are not already converted
Enormous domestic streamingNumbers outside Nigeria
Consistent outputA record people return to in a year

Quavo on the title track is aimed squarely at the second row.

Volume is a good title for an opening song from an artist whose defining quality is that he does not stop.

The week it arrives into

Young Jonn put out a single last Friday ahead of a tape due this Friday. Burna Boy has a Bugatti in the news and a World Cup song past a billion views. Nigerian music in September is producing an enormous amount of material and almost no critical infrastructure to sort it, which is why an executive producer credit from a name that large is doing work a review culture would otherwise do.

Reporting: NotJustOk and Tunesloaded.

Young Jonn Has Put Out Let It Go Before Friday's Tape

Young Jonn Has Put Out Let It Go Before Friday's Tape

Burna Boy Has Taken Delivery Of A Nine Billion Naira Bugatti

Burna Boy Has Taken Delivery Of A Nine Billion Naira Bugatti